Korea Ditakuti Eropa

Di benak CEO dan manajemen pabrikan mobil Eropa ada si kembar yang paling ditakuti kiprahnya saat ini. Siapakah mereka? China? Bukan, yang ditakuti mereka tidak lain adalah duo Korea yakni Hyundai dan KIA.

Seperti dilansir Reuters ada beberapa fakta yang membuat keberadaan mereka di tanah Eropa ditakuti.

Pertama, penjualan Hyundai-KIA di Eropa lebih mentereng dibanding produsen mobil Asia lainnya.

Kedua, Hyundai lebih populer di Jerman bahkan dibanding banyak merek Eropa.

Ketiga, KIA-Hyundai berkompetisi dengan Volkswagen dalam persaingan menjadi pemimpin industri otomotif.

Di Frankurt Motor Show, Hyundai dan afiliasinya itu mendapat banyak pujian dari rivalnya.

“Mereka adalah perusahaan yang kuat dan pesaing yang kuat. Dan mereka cukup agresif dalam tiga atau empat tahun terakhir ini,” ujar Presiden General Motors Eropa Nick Reilly, yang mengenal kedua pabrikan ini dengan baik.

“Kami melihat Hyundai-KIA sebagai pesaing yang sangat serius. Mereka membangun mobil yang bagus, desain yang menarik, dan kualitasnya membaik,” ujar Eksekutif Volkswagen Christian Klingler.

Analis pun memperingatkan para pimpinan pemasaran VW untuk memperhatikan kiprah Duo Korea itu.

“Hyundai akan bersaing dengan VW untuk memperebutkan produsen mobil terbesar dunia, memang bukan tahun ini atau tahun depan, tapi yang pasti dalam jangka menengah,” ujar analis dari NordLB Frank Schwope.

“KIA adalah pabrikan Jepang ketika 15 atau 20 tahun yang lalu,” tambahnya. Detik



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