Honda Luncurkan Brio di India

Mobil kecil Honda yang merupakan produk untuk pasar global yakni Brio diluncurkan di India, setelah sebelumnya meluncur untuk pasar Thailand.

Seperti dilansir Reuters, Rabu (28/9/2011) peluncuran Honda Brio dilaksanakan pada Selasa, di New Delhi, India.

Mobil ini dijual seharga 395.000 rupee atau sekitar Rp 71,2 juta. Harga Brio hampir sama dengan Toyota Liva yang dibanderol Rp 71 juta. Namun jika dibandingkan dengan Nissan March harganya lebih murah. March tipe terendah di India mencapai Rp 72,6 juta.

“Kami bisa meluncurkan Honda Brio dengan harga kompetitif berkat usaha kami untuk mengontrol ongkos produksi, memaksimalkan efisiensi produksi dan mengurangi dampak dari fluktuasi nilai tukar,” tutur Chief Executive Honda Siel Cars India Takashi Nagai.

Honda Brio pun bisa mencapai harga murah karena seluruh komponennya semuanya hampir murni diproduksi di India. Angka kandungan lokalnya mencapai 80 persen. Angka ini akan ditingkatkan menjadi 90 persen.

Sebelumnya Honda Brio diluncurkan di Thailand awal tahun ini. Di Thailand, harga saat peluncuran mencapai Rp 115 juta. Sementara di Indonesia Honda sudah berencana untuk mengenalkan mobil ini tahun depan.

Saat ini Honda sudah melakukan survei Honda Brio di beberapa kota di tanah air. Detik

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3 Comments to “Honda Luncurkan Brio di India”

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